Whatever you refer to them as the "kisser" the "smacker", or the "duck face" lips are having a moment in the spotlight. There is a fixation with them and the bigger the better. Whether its fillers, implants, overdrawing, artificially plumping, or lip plumping lipstick it seems everyone is trying to make theirs better. One thing is for sure though having them in tip-top shape—soft, moisturized, and flake-free—is a must. And while good old [amazon_textlink asin='B015ZRXVX0' text='ChapStick' template='ProductLink' store='dailyfash-20' marketplace='US' link_id='078856ae-9a56-11e7-bcf9-ff650f1c61e5'] will always be a go-to, lip masks, which deep condition, are now all the rage. As someone who is continually on the hunt for something to cure my peeling lips, I decided it was worth giving these lip masks a try. Opens Amazon website and makes purchase. Two days later, I have [amazon_textlink asin='B01HRIZ5ZM' text='them' template='ProductLink' store='dailyfash-20' marketplace='US' link_id='afded30f-9a56-11e7-a231-3ddfa9f6e278'] in my hot little hands. Similar to the membrane masks used on the face or under the eyes, the lip mask is a membrane in the shape of lips covered in collagen that you place over your mouth. Lip masks are nothing new. They’ve been popular in Asia for years, and have trickled here, thanks to the surge of Korean beauty tactics. They are also incredibly Instagram worthy which truth be told was one of the reasons I purchased them. Guilty! Just like the popular face sheet masks, the lip masks are designed to refresh the skin. Except the lip mask targets the lips only. They’re made out of thick hydrogel and saturated with a serum. They generally look like you have had your lips caught on the end of a vacuum too long — so yes, they’re fun.